Not all Salesforce negotiation firms are created equal.

​​We're a team of Strategic Sourcing experts who are tired of corporate politics.  ​

We are driven by continuous learning opportunities and making people happy around us.

​We are wired to think outside-the-box to deliver value and leverage our industry experience in all categories of an organization's spend to achieve the lowest Total Cost of Ownership for both our Client and Supplier Partnerships. 

It is our mission to help your business achieve the financial benefits of being a Fortune 500 company while maintaining the love, passion, and nimbleness of your business.
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We are The Negotiator Guru.

Meet Our Team

Dan Kelly
​Founder & Senior Partner

Former Salesforce
​Vice President, ​Health Care & Life Sciences

Former Salesforce
​Vice President, Enterprise Business Unit

Former Salesforce
​Vice President, Financial Services

Former Salesforce
​Strategic Account Executive,
​Enterprise Business Unit

Former Salesforce
​Strategic Account Executive,
​Health Care
​

​Former Salesforce
​Service Cloud Specialist

​Active Fortune 50 Employees
Multiple IT Sourcing & IT Leadership Roles

Active Salesforce Partner
​​Multiple Lead Salesforce Architects

Former Microsoft
​​Vice President, Enterprise Sales

Former Forrester
Head, IT Software Advisory

Active Fortune 100
IT Leadership

Active Big 4 Consulting Firm
Head, Software Consulting

​Active Big 4 Consulting Firm
​Multiple Senior Consultants & Leadership

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​Wondering why we keep the majority of our team confidential?

​​Great question – Here are the top 3 reasons:

1. Our team highly prefers to stay in the background for personal and professional reasons;
2. To protect our team from any baseless retribution/harassment from their previous employers; and,
3. A few of our team members are actively engaged in enterprise sales roles with other companies.

About Our Founder

Dan Kelly
Founder & Senior Partner

Dan Kelly is a global thought leader in advanced negotiation and IT strategic sourcing bringing over 13 years of experience within both public and private sectors. He started his career with the FBI but discovered that being a government employee wasn’t for him as he prefers a pay-for-performance (vs. time-in-grade) compensation model. Immediately after leaving the FBI, Dan supported companies like Cargill, Syngenta and MTS Systems in various leadership positions, including as the Global Head of Indirect Procurement. 

In 2015, Dan founded The Negotiator Guru (TNG) with the intent of doing what he loves on a global and remote scale. From Dan’s first client, TNG has been built for IT Executives, by IT Executives. This includes stakeholders ranging from CIOs to CPOs. TNG has expanded into a global organization supporting clients on every continent purely based on the real needs of our client community.  

In 2019, Dan launched the State of the CIO podcast as a platform for global IT leaders to discuss the changing role of technology in the business world.  

In addition to his executive career in management consulting, Dan serves on several advisory boards and boards of directors within the United States and Europe.  

Dan received his Bachelor’s Degree (BA) from the University of Denver and Masters of Business Administration (MBA) from St. Leo University. 

Still have questions? Schedule a call today.