Salesforce Success Story: Driving Cost Optimization for a Luxury Consumer Goods Company

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$62 Million Value Achieved: Salesforce Optimization for Luxury Consumer Goods
TNG had the privilege of partnering with a prestigious luxury consumer goods company, boasting an impressive annual revenue of over $5 billion and a workforce exceeding 10,000 employees. Our engagement focused on optimizing their existing relationship with Salesforce and negotiating the best possible deal to drive cost efficiency.
Key Activities
To achieve our client's objectives, we executed the following key activities:
1. Discovery
Working closely with the client's global stakeholder base, including Finance, IT, and C-Suite, we thoroughly identified and validated the company's intended business objectives. This collaborative process ensured that our negotiation strategy aligned precisely with the client's overarching goals.
2. Strategy
Through strong internal and external coordination, we swiftly determined a target Total Cost of Ownership (TCO) using our proprietary Right Price cost benchmarking data. This strategic approach allowed us to set realistic cost expectations and establish a solid foundation for negotiations.
3. Negotiation
Drawing on our expertise, the TNG team provided advisory support to the client's internal procurement department, guiding them through the negotiation process. We aimed to elevate the client's Salesforce contract from merely acceptable to an outstanding agreement that delivered exceptional value.
4. Contract Execution
Utilizing our Contract Risk Review and Mitigation service, we conducted a meticulous analysis of the contract, identifying material risks and commercial miscalculations. By addressing these issues, we successfully saved the client an additional $3 million, ensuring their contract was both financially advantageous and risk-mitigated.
The Remarkable Results
Our engagement produced exceptional results, delivering substantial cost savings and avoidance for the luxury consumer goods company:
1. Cost Savings
Through our efforts, the client achieved an impressive $53 million in cost savings. These significant savings provided the company with additional financial resources to invest in other strategic initiatives and drive sustained growth.
2. Cost Avoidance
Our meticulous approach and risk identification capabilities allowed us to achieve over $9 million in cost avoidance. By proactively addressing potential risks and commercial miscalculations, we protected the client from unnecessary expenses and potential disruptions.
At TNG, we are committed to driving tangible results for our clients. This success story showcases our ability to optimize existing relationships, maximize cost efficiency, and unlock substantial savings for luxury consumer goods companies. Contact us today to explore how we can help you achieve similar outcomes and elevate your Salesforce engagements to new heights.
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Salesforce Engagement Success Story: Fortune 500 Company Achieves Remarkable Cost Savings
At The Negotiator Guru, we recently had the privilege of working with a prominent Fortune 500 company to facilitate their Salesforce renewal process. Our primary goal was to help them reduce their annual licensing costs without committing to significant future growth. Through our expertise and strategic approach, we achieved outstanding results, saving the client an impressive $1.84 million in direct costs and enabling them to avoid additional expenses of $5.1 million.
Our Approach:
To ensure a successful engagement, we implemented our proven 4-step IT Software Negotiation Process, tailored specifically to the client's Salesforce requirements:
Step 1) Discovery:
Collaborating closely with the global client team, we thoroughly examined their historical use of Salesforce and gained valuable insights into their future plans for the platform over the next 3-5 years. This comprehensive understanding formed the foundation for our negotiation strategy.
Step 2) Strategy:
We facilitated productive discussions involving all key stakeholders to establish a unified vision of the necessary licenses and add-ons required to meet the client's evolving needs. This alignment ensured that our negotiation efforts were targeted and focused, optimizing the outcome.
Step 3) Negotiate:
Utilizing our outcomes-based negotiation tactics, we engaged in open and constructive conversations with Salesforce. We effectively communicated the client's strategic objectives and explored how Salesforce could best support their business goals. This approach fostered a mutually beneficial dialogue and helped drive the negotiation towards a win-win solution.
Step 4) Contract Execution:
In collaboration with the client's Legal department, we diligently identified and mitigated contractual risks and open-ended obligations. By ensuring a clear and favorable agreement, we provided the client with a solid foundation for their ongoing partnership with Salesforce.
The Remarkable Results:
Our engagement delivered substantial benefits to the client, yielding cost savings of $1.84 million and cost avoidance of $5.1 million over the contract term. Beyond the financial gains, the negotiation process fostered executive-level engagement between the client and Salesforce, enhancing their relationship and paving the way for a stronger partnership. The outcome was a win-win solution that satisfied both parties and set the stage for continued success.At The Negotiator Guru, we take pride in our ability to deliver exceptional results for our clients. This success story exemplifies our commitment to achieving substantial cost savings while nurturing valuable business relationships. Contact us today to discover how our expertise can drive favorable outcomes for your Salesforce engagements and negotiations.

