Salesforce Engagement Success Story: Empowering a Global Consumer Goods Organization with a Strategic CRM Solution
A global consumer goods organization approached The Negotiator Guru (TNG) to assist in sourcing, negotiating, and contracting a Customer Relationship Management (CRM) digital capability for a new business unit within their organization. The client's objectives were to thoroughly assess the marketplace, identify suitable suppliers, secure a fair market price, and eliminate any potential contractual risks that could hinder future growth. We commend the client's proactive approach, and as a result, they partnered with Salesforce, a supplier incentivized to support our client's success and expansion.
Our Approach
To achieve optimal results, we leveraged our 4-step IT Software Negotiation Process, tailored specifically to meet the client's unique requirements:
Step 1) Discovery
We collaborated with the client's project team, assisting them in understanding and considering various assessment criteria in alignment with their business and technical needs. This process ensured a comprehensive understanding of the organization's specific requirements.
Step 2) Strategy
To maximize the value of the CRM capability, we developed multiple user personas across the new organization. By considering how different users would utilize the CRM solution, we created a tailored approach that addressed diverse user needs and facilitated seamless adoption.
Step 3) Negotiate
Throughout the negotiation process, we provided expert advice to our client, ensuring an equitable relationship between Salesforce and the organization. By advocating for our client's interests, we secured a mutually beneficial agreement that supported the client's growth objectives.
Step 4) Contract Execution
With a focus on future-proofing the client's CRM implementation, we diligently analyzed the contract, identifying and eliminating potential contractual risks that could impede the organization's progress over the next 3-5 years. This step provided the client with valuable safeguards and ensured a commercially aligned path to growth.
The Remarkable Results
Our engagement delivered exceptional results for the global consumer goods organization. The client established a strategic partnership with Salesforce, positioning them for long-term success. Furthermore, we provided a competitive rate benchmark baseline, enabling the organization to ensure they were paying a fair market price. With our expertise in contract execution, we aligned the contractual terms to protect the client's interests and foster their growth trajectory.
At The Negotiator Guru, we are committed to empowering organizations with strategic software solutions. This success story exemplifies our ability to source, negotiate, and contract CRM capabilities while ensuring favorable outcomes for our clients. Contact us today to leverage our expertise and drive optimal results for your CRM engagements
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Salesforce Engagement Success Story: Fortune 500 Company Achieves Remarkable Cost Savings
At The Negotiator Guru, we recently had the privilege of working with a prominent Fortune 500 company to facilitate their Salesforce renewal process. Our primary goal was to help them reduce their annual licensing costs without committing to significant future growth. Through our expertise and strategic approach, we achieved outstanding results, saving the client an impressive $1.84 million in direct costs and enabling them to avoid additional expenses of $5.1 million.
Our Approach:
To ensure a successful engagement, we implemented our proven 4-step IT Software Negotiation Process, tailored specifically to the client's Salesforce requirements:
Step 1) Discovery:
Collaborating closely with the global client team, we thoroughly examined their historical use of Salesforce and gained valuable insights into their future plans for the platform over the next 3-5 years. This comprehensive understanding formed the foundation for our negotiation strategy.
Step 2) Strategy:
We facilitated productive discussions involving all key stakeholders to establish a unified vision of the necessary licenses and add-ons required to meet the client's evolving needs. This alignment ensured that our negotiation efforts were targeted and focused, optimizing the outcome.
Step 3) Negotiate:
Utilizing our outcomes-based negotiation tactics, we engaged in open and constructive conversations with Salesforce. We effectively communicated the client's strategic objectives and explored how Salesforce could best support their business goals. This approach fostered a mutually beneficial dialogue and helped drive the negotiation towards a win-win solution.
Step 4) Contract Execution:
In collaboration with the client's Legal department, we diligently identified and mitigated contractual risks and open-ended obligations. By ensuring a clear and favorable agreement, we provided the client with a solid foundation for their ongoing partnership with Salesforce.
The Remarkable Results:
Our engagement delivered substantial benefits to the client, yielding cost savings of $1.84 million and cost avoidance of $5.1 million over the contract term. Beyond the financial gains, the negotiation process fostered executive-level engagement between the client and Salesforce, enhancing their relationship and paving the way for a stronger partnership. The outcome was a win-win solution that satisfied both parties and set the stage for continued success.At The Negotiator Guru, we take pride in our ability to deliver exceptional results for our clients. This success story exemplifies our commitment to achieving substantial cost savings while nurturing valuable business relationships. Contact us today to discover how our expertise can drive favorable outcomes for your Salesforce engagements and negotiations.
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