Episode 15 - Leveraging Technology in Business with Colin Campbell

Businesses are missing the mark in generating revenue with IT.

Colin Campbell, the Associate Director for Livingstone Partners, advises businesses and business owners on how to sell, buy, and recapitalize their brands with a high focus on how IT can make or break a deal. ​

He knows there are specific tactics businesses should take for investors and buyers to gain interest or for companies to increase revenue within IT.

IT departments are now becoming revenue-generating machines versus just an expense line item. Information technology impacts the value of a business and its roadmap is now becoming a major focus when sealing deals. From the value of investment bankers to how to leverage technology, Campbell shares what businesses should focus on within their IT departments in order to be proactive and gain profits.

For listeners who would like to contact Campbell, he can be reached by email, campbell@livingstonepartners.com or by phone, (424) 282-3709.

Key Takeaways:

• As more companies begin to leverage technology, IT is impacting business value
• There are specific tactics that should be taken in IT in order to be proactive in business
• IT departments are becoming revenue-generating machines versus just an expense line item